Redesigning the visual identity of a crypto multi-chain storage
The redesign of the Sharder logo was undertaken with the aim of modernising the company's brand image and better representing its mission and values in an ever-changing environment. Here are some of the key reasons behind the redesign :
- Modernising the Approach : With rapid advances in blockchain technology and decentralised storage, it was crucial for Sharder to adopt a modern, contemporary brand image that reflected its positioning as an industry leader.
- Representing the Mission : Sharder is a multi-chain storage and validation network that aims to offer decentralised solutions to data security problems. The new logo needed to better represent this mission by highlighting the concepts of fragmentation, secure distribution and data protection.
- Consistent visual identity : The logo redesign created a more consistent and unified visual identity for Sharder, using a purple and blue colour palette that evokes reliability, trust and innovation.
- Market differentiation : In a rapidly expanding market, it was essential for Sharder to stand out from the competition by adopting a distinctive and memorable visual identity. The new logo allows Sharder to position itself as an innovative company focused on data security.
